Eventdia
About Eventdia
Eventdia is an event marketplace platform that connects customers with event professionals and service providers, including photographers, decorators, caterers, venues, and event planners, making it easier to discover and book services for different occasions.
To support Eventdia’s digital presence and encourage potential customers and vendors to initiate conversations, SaptTech Labs worked on social media creatives and Meta advertising campaigns focused on visibility, service promotion and messaging enquiries.
Building Awareness And Motivating Action
For an event-focused platform, attracting attention is only the first step. The next challenge is communicating the platform’s value clearly and motivating the right audience to take action.
Eventdia needed a consistent social media presence that showcased its vendor categories while encouraging service providers to list their talent and services on the platform.
Creative Development Built Around Vendor Categories
Entertainment vendors
Promotional creative encouraging entertainment professionals to list their talent on Eventdia.
Mehendi artists
Festive Raksha Bandhan creative inviting mehendi artists to list their services for free.
Catering services
Promoting catering opportunities across weddings, corporate events, live food stations and more.
Connect With Us
or email info@sapttechlabs.com
Connecting Content With Paid Promotion
Our approach paired category-specific social media content with Meta Ads campaigns focused on generating messaging conversations.
The objective was to measure meaningful actions rather than relying solely on impressions or engagement. Reviewing cost and conversation volume also provides a useful baseline for future campaign testing and optimisation.
Featuring in Google AI Overview and Organic Search Results
As part of Eventdia’s online visibility journey, its presence across Google Search highlights opportunities to reach users actively looking for event vendors and service providers.
Event Service Providers
Eventdia appeared at first page in the supplied screenshot.
Event Vendors Online
For the search query “Event Vendors Online,” Eventdia was featured in Google’s AI Overview.
Why This Matters for Eventdia
Appearing in Google AI Overview alongside organic search visibility gives Eventdia additional opportunities to be discovered by people searching for event vendors online. It supports brand awareness, strengthens discoverability for relevant queries, and creates more potential touchpoints between Eventdia and users looking for event services.
Meta Ads Campaign Management And Performance
To complement social media activity, we used Meta Ads campaigns focused on generating messaging conversations. The campaigns were designed to encourage interested users to initiate a conversation and learn more about Eventdia’s offerings.
Our approach centred on promoting relevant event service categories, using clear advertising creatives, encouraging direct messages, monitoring conversation volume and reviewing cost efficiency.
Meta Ads campaign result 1
33 messaging conversations · ₹639.20 spent · ₹19.37 per conversation
Meta Ads campaign result 2
5 messaging conversations · ₹70.49 spent · ₹14.10 per conversation
Meta Ads campaign result 3
20 messaging conversations · ₹564.90 spent · ₹28.25 per conversation
Turning Event Services into Engaging Content
An important part of this project was creating content that spoke directly to different vendor categories. Rather than using a single generic promotional message, we developed distinct creative directions for entertainment professionals, mehendi artists and catering providers.
This approach helped communicate Eventdia’s relevance to different segments of the event-services industry while maintaining a recognisable visual identity. The combination of category-specific social media content and messaging-focused advertising gave the brand two complementary marketing touchpoints: consistent promotional visibility and a direct path for interested users to make contact.
What the campaign results show
A Measurable Foundation For Eventdia’s Digital Marketing
Through social media creative development and Meta Ads management, SaptTech Labs supported Eventdia’s digital marketing efforts with category-focused promotional content and campaigns designed to encourage direct conversations.
The reported results recorded 58 messaging conversations across three ad results, providing a measurable starting point for evaluating campaign performance and identifying opportunities for future optimisation.
At SaptTech Labs, we help businesses strengthen their digital presence through strategic social media marketing, creative development and performance-focused advertising.
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