E-Commerce
Pikkme
Transforming Pikkme with Advanced Web Development
Overview
Pikkme is a leading Indian e-commerce brand specializing in premium and customizable mobile phone covers. To support its growing digital presence and deliver a seamless shopping experience, SaptTech Labs developed a robust Shopify-based eCommerce website that reflects the brand’s trendy, youthful, and customer-centric identity.
Technology Used
Focus Area
Development Objectives
To design and develop a fast, mobile-responsive eCommerce platform using Shopify.
To enhance user experience and navigation for higher engagement and conversions.
To integrate smooth product customization, payment, and order management features.
To ensure SEO-friendly architecture for improved organic
performance.
Challenges
- Limited UI/UX consistency across product and category pages.
- Slow page load times due to unoptimized product images.
- Complicated checkout flow, leading to high cart abandonment.
-
Lack of customization features for users to design their own phone cases.
Development Strategy & Implementation by SaptTech Labs
Improved Website Performance
Enhanced User Experience
Increase in Conversions
Custom Design Engagement
SEO Boost
Development Strategy & Implementation by SaptTech Labs
Shopify Theme Customization
- Customized a premium Shopify theme to align with Pikkme’s brand identity—modern, vibrant, and minimal.
- Implemented a clean layout emphasizing high-quality product visuals and easy browsing.
- Enhanced navigation with well-structured menus and intuitive product categorization.
Performance Optimization
- Optimized images and media files using Shopify’s built-in compression and lazy-loading techniques.
- Minified CSS and JavaScript to reduce server response time.
- Integrated CDN (Content Delivery Network) for faster global page delivery.
Product Management & Customization
- Integrated advanced product filters (by model, color, design type, etc.) for a smoother user experience.
- Enabled a “Custom Case Design” feature allowing users to upload images and create personalized covers.
- Streamlined inventory and variant management for multiple phone models and designs.
Secure Payment & Checkout Integration
- Integrated multiple payment gateways, including Razorpay and PayPal, ensuring smooth and secure transactions.
- Simplified the checkout process to reduce cart abandonment and improve conversions.
- Added automated email notifications for order updates and customer engagement.
SEO & Mobile Optimization
- Developed SEO-friendly URL structures and meta configurations through Shopify settings.
- Implemented mobile-first design to ensure full responsiveness across all devices.
- Improved site architecture for better crawlability and indexing.
App Integration & Automation
- Integrated essential Shopify apps for marketing, reviews, and analytics (e.g., Klaviyo, Judge.me, and Google Analytics).
- Automated product recommendations and abandoned cart recovery workflows.
- Linked Shopify store with Facebook, Instagram, and Google Merchant Center for omnichannel visibility.
Tools & Technologies Used
Shopify
Figma
Canva
Razorpay
PayPal
Klaviyo
Google Analytics
Meta Pixel
TinyPNG
PageSpeed Insights
Lighthouse
Conclusion
Pikkme’s Shopify development project by SaptTech Labs successfully transformed its eCommerce experience, blending aesthetics with performance. The platform now delivers faster loading times, a seamless checkout process, and enhanced mobile responsiveness. Through custom design functionality, smart app integrations, and technical optimization, Pikkme evolved into a high-performing, scalable online store—empowering its brand to compete effectively in India’s fast-growing mobile accessories market.
Boosting Pikkme Visibility with Advanced SEO Strategy
Overview
Pikkme is an Indian e-commerce brand offering customizable and designer phone covers for a wide range of mobile devices. The brand aims to provide users with trendy, protective, and affordable phone cases that match their personal style.
Focus Area
Marketing Objectives
Challenges
-
Low organic visibility: The website had minimal presence on Google for target keywords.
- Poor keyword targeting: Product titles and meta tags lacked optimization.
- Low Brand Awareness: Limited recognition in emerging markets
- Slow page speed: High-resolution images and unoptimized scripts affected loading times.
SEO Strategy & Implementation By SaptTech Labs
Technical SEO Audit & Fixes
- Conducted a full technical audit to identify and resolve crawl, indexation, and broken link issues.
- Optimized website speed by compressing product images and enabling browser caching for faster load times.
- Implemented SSL, mobile responsiveness, XML sitemap, and robots.txt best practices to ensure smooth crawling and indexing.
Keyword Research & Mapping
- Researched and shortlisted high-intent keywords focused on online mobile accessories and covers (e.g., buy phone covers online, premium mobile cases, designer phone covers).
- Mapped keywords strategically to product, category, and blog pages to match user search intent and improve organic visibility.
On-Page Optimization
- Optimized all meta titles, descriptions, and header tags to target keyword variations and improve CTR.
- Improved internal linking between related products and blogs for better user flow and site authority.
- Added optimized alt tags for all product images and implemented structured data (Product Schema) to boost visibility in Google Shopping and SERPs.
Content Optimization
- Created keyword-rich product descriptions highlighting key USPs like durability, material quality, and customization options.
- Developed SEO-friendly blog posts around trending topics like “Best Mobile Covers for iPhone Users” and “How to Choose the Right Phone Case.”
- Focused on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) to enhance brand credibility.
Link Building & Off-Page SEO
- Acquired high-quality backlinks from tech and lifestyle blogs relevant to mobile accessories.
- Submitted the brand to niche directories and eCommerce platforms for improved off-page visibility.
- Leveraged social bookmarking and influencer collaborations to enhance domain authority and referral traffic.
Local SEO & Brand Visibility
- Optimized Google My Business profile with accurate business information, product highlights, and customer reviews.
- Maintained consistent NAP (Name, Address, Phone) details across all digital listings.
- Targeted location-based keywords like “mobile accessories store near me” and “buy phone covers online in India.”
Results Achieved
Increased Organic Traffic
SERP Growth
Boost in Organic Revenue
Enhanced Domain Authority
Tools Used
Google Analytics & Google Search Console
Ahrefs &
SEMrush
Canva &
Grammarly
Conclusion
Pikkme’s success in strengthening its online presence and driving consistent sales was achieved through a comprehensive SEO and digital marketing strategy. By optimizing on-page elements, improving technical performance, and implementing targeted link-building efforts, Pikkme enhanced its search visibility and customer engagement. The brand’s focus on high-quality content, user experience, and trend-based keyword targeting helped establish it as a trusted name in premium mobile accessories across India.
