digital.sapttechlabs@gmail.com
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Ziyyara Edutech Pvt Ltd
CASE STUDY
Online Education & Tuition
Ziyyara Edutech
Ziyyara is an online tuition platform offering personalized learning experiences for students worldwide. Its services are tailored to meet the needs of students by providing one-on-one tuition, professional tutors, and flexible schedules. The company has a significant presence in multiple countries like India, UAE, USA, Bahrain, Mauritius etc.
Focus Area: Online tuition services globally
Objective: To increase brand awareness, attract more students, and establish Ziyyara as a trusted name in online education.
Service Used
Search Engine Optimization
Web Development
Social Media Marketing
PPC
Challenges
Low Brand Awareness: Limited recognition in emerging markets.
High Competition: Competing with global and local online learning platforms.
Localized Content: The need to adapt marketing efforts to align with the local culture, language, and education system.
Marketing Objectives
Increase Ziyyara’s visibility and brand trust.
Attract students and parents searching for reliable online tuition.
Differentiate Ziyyara from competitors through unique selling propositions (USPs).
Results We Achieved
Traffic Growth
Website traffic grew by 55% in six months, with a significant portion from countries like UAE, Saudi Arabia, India etc.
Ranking Growth
Ensure first-page visibility for the main keyword "online tuition classes."
Lead Conversion
The conversion rate improved from 8% to 15%, driven by free trials and demo sessions.
Brand Recognition
30% increase in awareness of Ziyyara among target audiences.
Strategy Implementation By Sapttech Labs
Keyword Research
Objective: Identify high-traffic, low-competition keywords relevant to global online tuition.
Process:
- Tools Used: Google Keyword Planner, SEMrush, Ahrefs.
- Focus Keywords: “Global Online Tuition,” “Personalized One-on-One Learning,” “Affordable Online Tutoring.”
- Long-Tail Keywords: “Best Online Tuition in UAE,” “Online tuition for class 9.”
Outcome: Developed a comprehensive list of keywords targeting global audiences.
Content Marketing
Blog Posts: Published informative articles such as “Online Tuition Trend in Gulf Countries: Why Parents Are Choosing Digital Learning” and “The Development of Online Tuition both in India and Abroad.”
Video Content: Created engaging YouTube videos highlighting student success stories and tutor expertise.
Localized Content: Adapted blogs and resources to address the unique needs of students in regions like the Middle East, Asia, Europe, and the America.
On-Page SEO Optimization
Title Tags & Meta Descriptions: Optimized each page with globally relevant keywords.
URL Structure:
Used clean and descriptive URLs, such as
ziyyara.com/online-tuitionHeader Tags: Utilized structured headers for better readability and SEO.
Image Optimization:
- Compressed images for faster load times.
- Added alt texts
Technical SEO:
- Enhanced site speed with caching and code optimization.
- Implemented schema markup for better search engine visibility.
Mobile Optimization: Ensured a responsive design for seamless mobile experiences, given the high percentage of mobile users globally.
Social Media and Paid Advertising
Social Media: Actively maintained platforms like Facebook, Instagram, LinkedIn, and Twitter, sharing engaging and educational content.
Google Ads Campaigns: Ran PPC campaigns targeting global keywords such as “Best Online Tutoring Platforms.”
Localized Campaigns: Geo-targeted ads for specific regions, focusing on unique educational needs.
Happy Customers
Conclusion
Ziyyara’s success in scaling its global online tuition platform was achieved through a well-rounded marketing strategy emphasizing on-page SEO, content optimization, and targeted advertising. By focusing on global relevance, addressing diverse needs, and leveraging cutting-edge technology, Ziyyara significantly boosted its traffic, lead generation, and brand visibility.